On 22 October 2022, AIChE’s Human and Social Responsibility held an Issue Awareness Webinar 1.0 in collaboration with Campaign.com. This webinar was held through a zoom meeting platform with the material “Sharing is Caring for Others by Making an Impactful Campaign” by Nabila Aulia as Campaign.com Program Officer. As for the activities, briefly starting with the opening by the MC and also a pre-test as a parameter of understanding, followed by the presentation of material on “Sharing is Caring for Others by Making an Impactful Campaign” and taking action with the campaign. After that, there was a QnA session with the speaker, followed by a plaque event, documentation, and ended with a post test.
The speaker said a campaign is an organized action to achieve certain goals such as providing education, solving social problems, and raising funds. There are several things that must be done before starting a campaign, namely conducting research to determine the background of social problems, determining goals, the audience to be reached, doing branding, and using attractive visuals. In addition, it is necessary to measure the success of the campaign and collaboration with external parties. Lastly, the speaker and campaign.com believe that to make the world a better place, it can be started from the heart and executed with an action.
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