Branding is a way to introduce something to the general public. In humans, branding is a way or expression to introduce its uniqueness to others. In today’s digital era, the easiest way to do branding is through social media, both with photos and videos. Before doing branding, of course we must know what to do and what not to do. Therefore, it is necessary to conduct webinars/training that teaches us the basics of how to brand ourselves.
On October 30, 2021, the AIChE Media and Relations Department held a webinar attended by speaker Ms. Tasya Rosa Wulandari. The main purpose of this activity is to introduce the importance of branding to today’s life because more activities are interacting online than offline. This event raised the theme “Make a Better Content for Your Digital Branding” which was attended by more than 75 participants from various circles, both students and the general public around the world.
The event opened with an introduction to AIChE, remarks, and continued with the material. In the material presented, the presenters introduced various types of branding, a good way for ordinary people to build branding, especially in terms of content creation, and shared their experiences in QnA sessions. Then it was continued with a games session to find out the participants’ understanding of the material that had been delivered and closed with the presentation of speaker certificates and documentation.